Despite what you might have been told, email series are back!
Emails play a vital part in your sales process, providing valuable touch points so your business is always in your client or future client’s mind.
Now you can’t just send out a lone email and hope it will work, and convert everyone immediately. Email series need to be thoroughly planned out. So, what value are you giving? At least 80% of your emails being sent need to provide your customer with valuable content.
Other than ensuring your email provides value to the reader, there’s more to think about…open rates, pre headers, bouncing, and the list goes on. This may start to feel a little overwhelming, but don’t let it be. Let’s break it down into manageable chunks that everyone can action.
1. Open rates- aim for above 22% … how are you going to achieve that…well with…
2. Irresistible subject lines- follow that with…
3. Pre header- sneak preview of the valuable content of your email!
4. And one clear call to action.
With that now thought about, let’s make sure it reaches your customer’s inbox.
Make sure your domain is verified, and use useful tags in your CRM to ensure that you’re not sending any emails to anyone who has not opened your emails in 90 days… why?! Well to be a trusted sender you need great open rates, if your emails aren’t being opened trust rate drops and your emails won’t end up where you want them!
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